The aim of the target group research conducted together with the service designer Maarja Mõtus was to increase the welfare of the HIV-positive people, to further the collaboration between the associated parties of interest (patients, doctors, support group organisations etc) and to induce innovation in the field of HIV.
As part of the research, we conducted interviews with HIV-positive patients. We focused on the motivation and needs of the target group and their problems in the contemporary wellness and social system and organised a seminar that brought together the various parties of interest.
Collaboration partner: service designer Maarja Mõtus
The Center for Applied Anthropology of Estonia is a responsible partner, meaning it is not necessary to constantly worry whether everything that needs to be done gets done, to organise and manage the process. The work gets done without problems and according to the schedule.
Liina Märtin the project manager at Faktum & Ariko
Together with Faktum & Ariko we have conducted various projects that rely on qualitative methods. Examples of our collaboration include the client satisfaction research (in the field of transportation), media coverage research (in the field of banking) and also in advertising. We have primarily been focusing on the qualitative part of the research, for instance conducting in-depth interviews and focus groups.
We conducted a research on waste behaviour for Tartu City Museum. By relying on in-depth interviews, rubbish diaries and observations, we shed light on people’s waste behaviour, their attitude towards waste and the economic action associated with it. The material was used to create the exhibition ‘History is rubbish is history’ that was open this autumn.
In addition to in-depth knowledge of folklore, CAAE also communicated with the museum and guided us through the process in a manner that was considerate of the needs of the museum. As a result of the midterm conclusions presented within a few weeks, we acquired precisely the content we needed.
CAAE comprehends and understands – they can simplify the complicated and turn a worthy idea into a content-rich applicable solution. CAAE is a unique and ideal partner in its field of conducting research.
Paavo Kroon the curator at Estonian Road Museum
The aim of the research for the summer exhibition ‘Animals on the Road’ at the Estonian Road Museum was to collect and analyse the topical folkloristic material from the Estonian Folklore Archive. The target of the work was to provide input for the creation of the exposition and the characters of the historic road who present the visitors with the lifestyle and beliefs of various historic periods.
Photo Erge Sonn
The report definitely provided us with a perspective that we did not have earlier, because earlier we had not acquired information about ourselves from the clients in such a way.
Helina Loor the CEO of SpeakSmart
The aim of the SpeakSmart debating training research that was carried out among the clients and potential clients was to ascertain the expectations and predispositions of the target group with regards to the services and the communication of the services of the debating training. We wanted to highlight the opinions of the people who had participated in the training, but also of the potential clients about debating in general and SpeakSmart in particular.
We collected data through individual semi-structured interviews.
As an end-result of the work, a report, a poster and a presentation were born in which propositions were made and recommendations were given with the aim of supporting the further development of SpeakSmart.
The research carried out by CAAE enabled us to map the current situation: as a result, we are now better aware of the expectations of the visitors for the museum, the history-themed exhibitions and programs. The report compiled by CAAE has become a working document that is at times open again to develop the conceptions of new exhibitions.
Laura Kipper the project manager at Estonian History Museum
The main aim of the visitor research at the Estonian History Museum was to collect information about the visitors of the museum, their expectations and exhibition experience. We analysed the perception of different branches of the museum and investigated what the visitors thought was the role of the museum in the society.
In our work we primarily relied on the qualitative approach that consisted of visual methods, observation, discussions and semi-structured interviews.
The report was to be used to improve the compilation of exhibitions, the organisation of events and the conduct of marketing and to plan the new permanent exhibition.